Blog 8 Louis Vuitton vs. Gucci

Hello everybody,

Today’s topics are fashion brands.

I find this topic very exciting because when I am done with my study I would like to work at a big fashion brand as marketing manager. These days fashion has become very important. Today I am going to write about two big woman’s fashion brands. First of all Louis Vuitton, last year I went to Paris to this shop and it was huge. They had everything from clothes to jewellery, and wallets to suitcases. The trademark off Louis Vuitton is the letters L and V on top of each other.  Because the brand is so expensive there are many fake copies of it. That’s why the brand gives you a certificated when you buy a real one. Next we have the brand Gucci, it’s also a sophisticated brand. I will write about that topic tomorrow. Back to Louis Vuitton it was founded in 1854 in France as a luxury brand. The promotion was done word by mouth. That was very interesting because almost every company made TV-commercials but this company didn’t need one. Louis Vuitton was known as a brand that only rich people could buy and only big fashion houses could sell this brand. I hope you have enjoyed my blogs for now.

Yours sincerely,

Shannon Offerman