Blog 4 Topic 2 McDonalds vs. Burger King

Dear Readers,

This week’s topic is the fast-food industry. I am going to write about McDonalds and Burger King.

Everybody knows these two huge food companies. If we look at the marketing from these companies you will see that they use all sorts of marketing strategies. McDonalds marketing strategy is to get as many customers to the store and there they will get seduced with all the products. This strategy is working very well for the company because it is the biggest fast-food company of the world. McDonalds is using all sorts of marketing tactics like billboards, TV-commercials and sponsoring big events like the Olympic Games. With these tactics the company is foremost targeting families, the opposite of Burger King. Burger King is trying to get younger customers. Burger King is also using a lot of promotion. Lots of people know their famous TV-commercials for men. In 2011 Burger King comes with a burger for women only to get more customers.

You’re sincerely,

Shannon Offerman