Blog 5 Topic 2 McDonalds vs. Burger King

Hello everyone,

This is my follow up to yesterdays topic McDonalds vs. Burger King                        

I think that using a logo is very important for a company. It can make or break it. The logo has to be memorable so today I am going to discuss the fast-food logos. First of all you see the M from McDonalds when somebody sees a yellow M you immediately recognize it as McDonalds. Under the logo there’s a slogan: I’m loving it. McDonalds uses this slogan on every item you can buy. They also made a song with it and put it in the commercials. That’s a smart marketing tactic because every time somebody here the song you immediately know that’s it McDonalds. On the Burger King logo you see just the name in a circle with the colours red, blue and yellow. It was made in 1969 and the company has adapted the logo several times. Mostly the colours, the colour yellow wasn’t as bright today as a few years back. Burger King was one of the first companies who promoted its brand in a movie. In the year of 1977 in the movie Star Wars, Burger King made glass cups for each character and sold them for millions of dollars. This promotion campaign set Burger King on the map as a big and successful food company. Both of the companies have done their best to make a big brand. I personally think that there’s no clear winner because these two companies will be here forever and no one can bring them down except each other.

Thank you for reading this blog.

Yours sincerely,

Shannon Offerman