Blog 3 Topic 1 I-phone vs. Blackberry

Hello everybody,

This is my follow up to yesterday’s topics the I-phone a Blackberry. I saw 2 billboards today one of each phone so I want to discuss the marketing strategy of each phones with these posters. First one is the Blackberry. The first thing you will notice from this poster is the text about reading the newsletter on the go. Blackberry was very smart to introduce this phone as a computer on the go. Because people want to write an email while they are in the train or read online a newsletter to be up to date. When I saw the poster off the I-phone I immediately understood their strategy. On the poster you see a lot of apps, programs especially for the I-phone. They want you to know that you can have hundreds of thousands of different programs for your I-phone. So you can get your own applications and make it your own. Now the answer to the big question: Which poster is better? I think that the I-phone has won this one, the poster looks much more interesting and beautiful.
That’s it for this topic.

Kind regards,

Shannon Offerman