Blog 7 topic 3 Coca Cola vs. Pepsi

Hello everyone,

This is my follow up to yesterday’s topics Coca Cola vs. Pepsi.

I wanted to talk about the promotion of these two brands. Coca cola is famous because of their TV-commercials with Christmas.

The Coca Cola commercial from 2010: http://www.youtube.com/watch?v=krBHkYnoRpU&feature=fvst

You can see the ideals from Coca Cola because in this commercial people come together. Also you see the famous Coca Cola Santa Claus. You can see that family is important.

The Pepsi commercial from 2010: http://www.youtube.com/watch?v=fcWS8xdiSVI

Pepsi uses famous people on the commercials to introduce their product. Here you see 3 famous soccer players in Afrika, having fun. This commercial is meant for the world cup and younger people.

Both of the companies use a lot of famous people to introduce their products. I have made a short list of examples for each company.

Coca-Cola	Pepsi ( almost only singers )
Santa Claus Shakira Penelope Companies: FIFA Mc Donald’s Olympic Games	Jeff Gordon Michael Jackson Britney Spears Pink Beyonce Christina Aguilera Mariah Carey Janet Jackson etc.

Kind Regards,
Shannon Offerman