Blog 6 topic 3 Coca Cola vs. Pepsi

Dear Readers,

This week’s topic is the two multinationals Coca Cola and Pepsi. This topic I like the most because I have a strong opinion about it.  Almost my whole life I drank Coca Cola. I think that Pepsi tastes horrible. But let’s look at the marketing side of the product.  First off all, what do they have in common? They both have a secret recipe and have a lot of promotion. How did it all begin with these huge companies? Coca cola started in 1886 as a small company. The logo, bottle and cola together are the brand. Coca Cola came to the Netherlands in 1928 with the Olympic Games. Since that time the company stayed in the Netherlands and became a big soda brand. Today the world without Coca Cola is unthinkable. The biggest enemy for Coca Cola is Pepsi and started in 1893. Pepsi focus itself on the slogans and tried to get famous because of it. Almost every 10 years Pepsi  comes up with an new slogan, the current one is: Refresh you world . In 1975 Pepsi introduced the Pepsi Challenge. It was a tasting challenge of the two big brands. The result was very interesting most of the people liked Pepsi’s taste more than Coca Cola. So in the next few years Coca Cola came up with an new recipe and took the lead until now.

That’s it for today.

Kind Regards,

Shannon Offerman