Blog 11 L’Oreal Paris

Hello everyone,

The last topic I wanted to discuss was L’Oreal Paris. It’s because I always use their make-up products. L’Oreal Paris has a brilliant marketing strategy. That’s why it’s the worlds largest cosmetics company. They are famous because of the TV-commercials with cover girls. L’Oreal is one of the big sponsors off America’s Next Top model. The girl who wins the contest becomes the cover girl of L’Oreal. Most of the people don’t know that L’Oreal begun as only a hair colour line. And then became bigger. I like these products it makes you feel beautiful. Beyonce is one of the covergirls for L'Oreal she looks bautiful in the commercials. I think a lot of people would like to be her. That's one of the things dat this company is trying to do. So there slogan is if you want to be like one of the covergirls just use the product. 

Yours sincerly,

Shannon Offerman 

Blog 12 The end

Hello everyone,

So this would be my last blog. I had never written a blog before this one. I found it hard to do so First of all I had many obstacles. My first blog was removed because I had to pay for it. I was glad that I copied al of the blogs in a word file. So the only thing I had to do was copy and paste it. I like to write this blog because it was about all of my passions. I wanted to give you my opinion about different subjects. I wanted to tell you that I think Coca Cola is better than Pepsi. I Also found the telephone blogs very interesting. But at the end I did my best to write this blog and maybe I will keep writing.

Yours Sincerly,

Shannon Offerman 

Blog 10 Social Network

Hello everyone,

The meaning of Social Network: A social network service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. I think that Social Networking became much more important last few years. Lots of people in the World have a profile on Facebook or Twitter. In the Netherlands Hyves is very famous. Social Networks are a good way to introduce you product. In a few seconds you can reach more than millions of people. Every company that I have mentioned in my blog has used social networking. One of the many benefits of social marketing is that the company can choose who it wants to contact. But there are not only benefits, sometimes you can get a virus if you open up a wrong link or make friends with the wrong person. There are more dangers because if you post something on your Hyves you have no privacy. Later when you are trying to get a job your boss can just Google you and then everything you posted all you pictures are displayed. I hope you have learned something about Social networking.

Yours sincerely,

Shannon Offerman

Blog 9 Louis Vuitton vs. Gucci

Hello everybody,

Yesterday I didn’t have the space to write about Gucci so that’s today topic. Gucci started in 1921 as an Italian fashion and leather label and is owned by and French Company. Their most famous product is a leather bag with bamboo grips. They use two G’s for the logo against each other. In 1989 the family of Gucci started fighting about the brand. One off the brothers sold almost 50 percent off the company to an Arabic brand. That was not good for Gucci the credibility off the company. In 1990 Tom Ford the new company leader of Gucci got the company back in his old glory. Gucci became one of the biggest luxury brands. And now it’s known for its spectacular fashion shows in Milan, Paris and Rome. Gucci is also known as the fragrance.  You can’t only wear Gucci but also smell like it. The Gucci campaigns have a certain old vibe to it. Most of the pictures are in black and white and very glamorous. After researching about fashion I am more excited to finish my study.

Kind regards,

Shannon Offerman

Blog 8 Louis Vuitton vs. Gucci

Hello everybody,

Today’s topics are fashion brands.

I find this topic very exciting because when I am done with my study I would like to work at a big fashion brand as marketing manager. These days fashion has become very important. Today I am going to write about two big woman’s fashion brands. First of all Louis Vuitton, last year I went to Paris to this shop and it was huge. They had everything from clothes to jewellery, and wallets to suitcases. The trademark off Louis Vuitton is the letters L and V on top of each other.  Because the brand is so expensive there are many fake copies of it. That’s why the brand gives you a certificated when you buy a real one. Next we have the brand Gucci, it’s also a sophisticated brand. I will write about that topic tomorrow. Back to Louis Vuitton it was founded in 1854 in France as a luxury brand. The promotion was done word by mouth. That was very interesting because almost every company made TV-commercials but this company didn’t need one. Louis Vuitton was known as a brand that only rich people could buy and only big fashion houses could sell this brand. I hope you have enjoyed my blogs for now.

Yours sincerely,

Shannon Offerman

Blog 7 topic 3 Coca Cola vs. Pepsi

Hello everyone,

This is my follow up to yesterday’s topics Coca Cola vs. Pepsi.

I wanted to talk about the promotion of these two brands. Coca cola is famous because of their TV-commercials with Christmas.

The Coca Cola commercial from 2010: http://www.youtube.com/watch?v=krBHkYnoRpU&feature=fvst

You can see the ideals from Coca Cola because in this commercial people come together. Also you see the famous Coca Cola Santa Claus. You can see that family is important.

The Pepsi commercial from 2010: http://www.youtube.com/watch?v=fcWS8xdiSVI

Pepsi uses famous people on the commercials to introduce their product. Here you see 3 famous soccer players in Afrika, having fun. This commercial is meant for the world cup and younger people.

Both of the companies use a lot of famous people to introduce their products. I have made a short list of examples for each company.

Coca-Cola	Pepsi ( almost only singers )
Santa Claus Shakira Penelope Companies: FIFA Mc Donald’s Olympic Games	Jeff Gordon Michael Jackson Britney Spears Pink Beyonce Christina Aguilera Mariah Carey Janet Jackson etc.

Kind Regards,
Shannon Offerman

Blog 6 topic 3 Coca Cola vs. Pepsi

Dear Readers,

This week’s topic is the two multinationals Coca Cola and Pepsi. This topic I like the most because I have a strong opinion about it.  Almost my whole life I drank Coca Cola. I think that Pepsi tastes horrible. But let’s look at the marketing side of the product.  First off all, what do they have in common? They both have a secret recipe and have a lot of promotion. How did it all begin with these huge companies? Coca cola started in 1886 as a small company. The logo, bottle and cola together are the brand. Coca Cola came to the Netherlands in 1928 with the Olympic Games. Since that time the company stayed in the Netherlands and became a big soda brand. Today the world without Coca Cola is unthinkable. The biggest enemy for Coca Cola is Pepsi and started in 1893. Pepsi focus itself on the slogans and tried to get famous because of it. Almost every 10 years Pepsi  comes up with an new slogan, the current one is: Refresh you world . In 1975 Pepsi introduced the Pepsi Challenge. It was a tasting challenge of the two big brands. The result was very interesting most of the people liked Pepsi’s taste more than Coca Cola. So in the next few years Coca Cola came up with an new recipe and took the lead until now.

That’s it for today.

Kind Regards,

Shannon Offerman